Campaign Discovery Workflow
A comprehensive, step-by-step workflow for finding the perfect influencers for your marketing campaigns using the Influship API.Overview
This guide walks you through the complete process: from defining campaign requirements to final creator selection, with code examples and best practices.Step 1: Define Campaign Requirements
Before making any API calls, clearly define your campaign parameters:Target Audience
Target Audience
- Demographics: Age, gender, location
- Interests: Specific topics, niches, categories
- Platforms: Instagram, TikTok, YouTube, etc.
Campaign Goals
Campaign Goals
- Brand awareness: Reach and impressions
- Conversions: Sales, sign-ups, downloads
- Engagement: Comments, shares, saves
- Authenticity: Genuine connections with audience
Budget & Scope
Budget & Scope
- Creator tier: Micro (10k-100k), Mid (100k-500k), Macro (500k+)
- Number of creators: Campaign size
- Engagement thresholds: Minimum engagement rate
- Content requirements: Photos, videos, stories, reels
Brand Alignment
Brand Alignment
- Brand values: Sustainability, inclusivity, etc.
- Content style: Professional, casual, humorous
- Past partnerships: Similar brands, competitors
Step 2: Initial Creator Search
Use AI-powered search with natural language to find relevant creators:ai_recommendation.score- AI relevance score (0-1)ai_recommendation.explanation- Why this creator matchesengagement_rate- Audience engagement qualityfollower_count- Reach potential
Step 3: Analyze Top Candidates
Review AI recommendations and filter by relevance score:- High AI recommendation scores (>0.85)
- Strong engagement rates (>3%)
- Authentic audience growth
- Relevant content themes
Step 4: Expand with Lookalike Discovery
Use your best candidates as seeds to find similar creators:- Use 2-5 seed creators for best results
- Weight your best performers higher (1.0)
- Use lower weights (0.5-0.8) for experimental seeds
- Mix different creator types for diversity
Step 5: Brand Safety Analysis
Before finalizing, analyze creators for brand safety:- Low (0-0.3): Safe for partnership
- Medium (0.3-0.6): Review manually
- High (0.6-1.0): Avoid or investigate further
Step 6: Deep Content Analysis
Analyze recent posts to understand content style:Step 7: Score and Rank Creators
Use the match endpoint to score creators against your campaign:Step 8: Final Selection
Combine all data points for final decision:Complete Example: End-to-End Workflow
Cost Optimization Tips
Start with Lite Mode
Use
mode: "lite" for initial search, upgrade to detailed only for finalistsBatch Safety Checks
Run brand safety analysis on shortlist only, not all discovered creators
Smart Pagination
Request 25-50 results initially, paginate only if needed
Cache Results
Cache creator data for 24-48 hours to avoid repeated API calls
Expected Costs
For a typical campaign discovery workflow:- Initial search: 25 creators × 2.0 = 50 credits
- Lookalike discovery: 30 creators × 1.0 = 30 credits
- Brand safety (20 finalists): 20 × 2.0 = 40 credits
- Creator matching (20 finalists): 20 × 0.1 = 2 credits
Best Practices
Search Strategy
Search Strategy
- Start broad, then narrow with filters
- Use descriptive, natural language queries
- Include audience characteristics in search
- Review AI explanations for insights
Engagement Quality
Engagement Quality
- Prioritize engagement rate over follower count
- Look for consistent engagement across posts
- Check for authentic comments vs generic responses
- Verify engagement matches audience size
Brand Alignment
Brand Alignment
- Always run brand safety before outreach
- Review recent content manually
- Check for past brand partnerships
- Verify creator values align with campaign
Diversification
Diversification
- Mix micro (10k-100k) and mid-tier (100k-500k) creators
- Include different content styles
- Balance reach with engagement
- Consider multiple platforms